Video: PUMA's 'Clever Little Bag'
- Filed in:
- Bags & pouches,
- Source reduction,
- Non-food
Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.
True innovation in package design is hard to come by and takes a creative mind. And a commitment to sustainable packaging has to be a “top down” initiative. Combine the two, creativity and commitment, and even the oldest, most basic package can be revamped with significant results.
From Web site SmartBrief.com, PUMA (a sports lifestyle company) has introduced a sustainable packaging and distribution system that will significantly reduce waste and CO2 emissions.
Designed by industrial designer Yves Behar, and introduced this week at London’s Design Museum, Puma’s new “Clever Little Bag” is a fresh twist on one of the oldest packages around.
“Behar designed a ‘Clever Little Bag’ to replace the cardboard shoebox with a reusable shoe bag that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home—thus generating savings on the production side due to less material used, reducing weight during transport, and eliminating the need for extra plastic carrier bags. As a result of the 65-percent paper reduction through the ‘Clever Little Bag’ concept, PUMA will reduce water, energy, and diesel consumption on the manufacturing level by more than 60 percent per year.”
Watch a video on the new innovation.
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Fantastic idea. The idea of a shoe bag is not new but completely losing the box as part of sustainable initiative and making it work is. I have a an ECCO shoe bag that came with a pair of shoes I purchased about two years ago. I still use the bag when I want to pack my shoes in my luggage or need to change in and out of pairs before a walk or workout. Unfortunately, the bag came in a box.
Great thinking and design by Yves Behar!
what is the bag made of. How easy is it to repack/restock non purchased shoes,. Neat idea
It's amazing how one associates a product with a type of container, and because of the years of conditioning a second thought is never given that it could be packaged otherwise. Most people view the world this way, but that is where the creative, design types like Yves Behar come in and turn your prevailing thought on it's head. Without creative ideas, businesses would not be able to innovate, grow, and succeed in competitive markets.
Within these environments, where margins are slim and mistakes are magnified, saving money in production is huge. While the video keys on the reduction of material use as an indication of environmental consciousness, one can deduce that this is also saving the company money in material use. This savings can now be put towards anything from marketing to supply chain to fulfillment services.
It will be interesting to see if this creates a design chain reaction within other shoe companies. If it does, the competition will be fun to watch and hopefully drive the designs to new heights.
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