Video: PUMA's 'Clever Little Bag'
Sports lifestyle company’s commitment to sustainability eliminates traditional shoe box.
True innovation in package design is hard to come by and takes a creative mind. And a commitment to sustainable packaging has to be a “top down” initiative. Combine the two, creativity and commitment, and even the oldest, most basic package can be revamped with significant results.
Designed by industrial designer Yves Behar, and introduced this week at London’s Design Museum, Puma’s new “Clever Little Bag” is a fresh twist on one of the oldest packages around.
“Behar designed a ‘Clever Little Bag’ to replace the cardboard shoebox with a reusable shoe bag that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home—thus generating savings on the production side due to less material used, reducing weight during transport, and eliminating the need for extra plastic carrier bags. As a result of the 65-percent paper reduction through the ‘Clever Little Bag’ concept, PUMA will reduce water, energy, and diesel consumption on the manufacturing level by more than 60 percent per year.”
Watch a video on the new innovation.