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Video: Multifunctional pizza box is a big You Tube hit

Foodservice distributor offers Serve & Store pizza box that breaks down into serving plates and a smaller container for leftovers.


In partnership with Pratt Industries and Smurfit-Stone Container Corp., Ecovention, LLC has launched the ROMA Serve & Store pizza box. Available exclusively through PERFORMANCE Foodservice/ROMA Food, the ROMA Serve & Store is based on Ecovention's patented GreenBox technology.

Easy to assemble, the ROMA Serve & Store breaks down into plates and a smaller container for leftovers, eliminating the need for disposable plates and ancillary storage materials like aluminum foil and plastic wrap. The technology, says Ecovention, elevates take-out pizza to a new level of convenience and creates an effective source of differentiation for pizzerias, restaurants, and chains.

According to Ecovention, the technology utilized by the Serve & Store has already received an enthusiastic response from both restaurants and consumers after being placed in the spotlight by Ashton Kutcher via a tweet to his Twitter followers. Since then, it has been the subject of various news segments and newspaper articles, has been featured in hundreds of Internet blogs, and has been the talk of social networking sites around the world.

The company's demonstration video for the GreenBox technology (shown above) has garnered more than 1 million views on YouTube.

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