I love my wine, but I understand that alcohol and plastic do not mix. I think it's great to try alternatives, but having my wine in a plastic container isn't one my friends and I will ever purchase.

Well done on breaking new ground with these plastic bottles. Plastic is sooooo much cheaper to transport and recycle - congratulations, I hope you find commercial success with this.

I'd place money on our Anonymous friend at the top of this list is a disgruntled Prius owner. Look on the bright side McDonalds now use paper packaging, oh but I so miss the taste of a burger served in polystyrene....

Bravo the new bottle design, 33% less lorry loads crossing the channel, that can only be a good thing.

This is the way to go, as it would save so much of fuel resulting in lighter lorry loads & the bottle & cap will be totaly recyclable which is a big WOW for the enviorment.

I recently purchased several plastic bottles of wine frome wine.com, which offered an 'eco wine trio' produced by the Boisset family of vineyards (in both California and France). The wines were quite good--better than anything I'd consumed from a box (even though some boxed wines are now quite good)--and definitely better than a great number of wines I'd consumed from glass bottles (I'm NOT talking about MadDog 20/20 or bad jug wines, simply the variability of wines in typical glass bottles). As a packaging professional, I can tell Anonymous that in fact, plastic and alcohol can and do mix, so long as the packaging supplier has done their homework with barrier coatings. Keep in mind that barriers of any sort are relative; just like you want to keep a bottle of wine on its side to prevent a cork from drying and therefore losing its barrrier properties, PET bottles with barrier coatings aren't perfect barriers. So a wine in a PET bottle isn't really more than a 5-year proposition, 10 at best. One could use hybrid materials like PEN/PET for better barrier properties, but then be sacrificing the recyclability of the bottle--offsetting the sustainability gains added by going plastic in the first place. In the case of boxed wines, there's even more gain from the volume-to-packaging weight ratio, and the format is so different, that we don't even consider recycling the bag... As soon as we go to a plastic bottle, however, there's a perceptual issue: it's too close for comfort. But consider that if you're a wine producer making the leap into plastic, there's no way in hell you're going to put a sub-par wine in the new bottle: not if you want to maintain a reputation for long. So as a consumer, if you want to avoid a glass-bottled dud, give $10-20 wine in a plastic bottle a shot right now--it actually might be a safer bet.

as our packaging professional as commented plastic and wine can and do mix. With that said , as a plastics engineer and professional we must keep what we read in the media in context with reality and science. Myth #1 - Plastic heated in the microwave "leaches" evil chemicals. This is utterly not true, these materials have been cleared for Food contact (and their possible applications) for direct food contact. Most of the plastics are inert, have no plasticizers or "leachable" additives.... period. (check our snoopes.com)
Myth #2 Drinking for a Polycarbonate water (reusable) bottle can cause cancer. The only remote link ever associated with this, is one study showed that mice given 10,000X's what an average human would be exposed in their lifetime and there were "signs of abnormalities or pre-cancerous growths". I dont' know about you but I have bigger and better things to worry about. Side comment, PC is the plastic we use and have used for years in Blood Filters, IV components and many medical that help keep us alive NOT kill us.
Myth #3 PVC will harm you. Let me start by saying that much of the worlds IV (intravenous) drugs, saline, irrigation solutions, sterile water, and others are stored IN.... you guessed it PVC bags. This has been common practice since converting from Glass sometime after the Korean war (I believe). Any remote (mostly unsubstantiated) potential negative effects are far outweighed by the benefits of this low cost material with great properties. Again, exposure in direct ingested amounts of this polymer where used in most studies and do not correlate to real life exposure. (you have a bigger cancer (much bigger) from second hand smoke or car exhaust, think about this is stuff YOU do breath everyday, how often to you INGEST Polycarbonate?? or PVC? I dont' know about you, I like Plastic but I try NOT to eat it.

Last myth (my favorite Pet peeve), plastics is killing our oceans.. NO people it is people who LITTER that are harming our worlds ocean, it is NOT a plastics. It is easier to blame the material than the litter problem. It is akin to the US drug policy, let's go to all the countries that make drugs and get the bad guys. While it may make for good politics and media sound bites, it does little to curb our appetite for illegal contraband. Think of all the money our government has spend on "our drug policy" over the last 20 years , ask yourself this, have you seen great improvement in this area?

Well, i digress...... Just some food for thought.