Sustainable packaging examples remain rare in beauty products
- Filed in:
- Optimization,
- Source reduction,
- Personal care
CPG companies seem to be focusing their innovative efforts on green formulations, but little overall attention has been placed on packaging’s footprint.
Advancements are being made in bioplastics, board stocks, and other materials, yet cosmetics companies are lagging behind other product categories in adopting sustainable packaging.
Insidecosmeceuticals.com cites an Organic Monitor report concluding that cosmetic companies are aware of the environmental impact of packaging. However, they are choosing to focus instead on new product formulations to answer sustainability objectives.
Among cosmetic companies at the leading edge of sustainable design, natural cosmetic firms, such as Neal’s Yard Remedies, have opted for Post Consumer Regrind (PCR) PET bottles Others have committed to using only recycled materials.
Aveda is one cosmetics company at the forefront of sustainable packaging. Part of the Estée Lauder Companies, Aveda has adopted a cradle-to-cradle assessment of the lifecycle of its packaging.
John Delfausse, vice president, global package development, and chief environmental officer at Estée Lauder, says the company pays close attention to the impact of each package for all of its brands, and how it affects the environment. Its holiday gift boxes all are at least 10% post-consumer recycled content. Improvements such as this are made possible, Defausse says, by looking at sustainability as a journey that moves forward through incremental steps.
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Eco-conscious consumers are demanding greener packaging to help save the planet, and corporate boards are requiring increased sustainability measures to boost the bottom line. Add in new global standards and growing retail requirements, and there may be a perfect storm gathering in the beauty world. Read on for the latest forecast.
completely agree that green formulations have come a long way, but the packaging is definitely lagging behind. Hopefully if a few brands start to change then the mass market might follow, perhaps if the professional beauty supplies companies take the lead the consumer products will follow.
More than 100 years of practice about making profit only from business is hard to change. The new concept of go green, consumer health, environment friendly product is slowly accepted by organizations. Though beauty product companies are a little behind in case of their package process still a lot more development has been seen in this regard for their products. So waiting for any new steps from their side is highly desirable and welcome. Customer Intelligence
The products affect the body but the package material affects the environment. so as the consumers of beauty product are becoming conscious about the composition of the products and opt for organic one, simultaneously the product companies should take care of the material used for the package . Though many steps in this regard are taken by companies but a lot is there to do. discount cosmetics online
Nice article about sustainable package which is the need of the hour. Though we buy product, never give the material of package a second thought. But think, what a gigantic figure we get if we take the worldwide use in a single day. So packaging material should be given prime importance by all manufacturers as mentioned above. how to overcome social anxiety
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