Article Tools

Print | Email | Bookmark and Share

Sleek new Crystal Light container offers clear advantages

Kraft Corp.’s new canister and stick-pack pouch packaging for Crystal Light uses less material, enhances consumer convenience.

CL.ANGLE2_.jpgSlim and trim, with vibrant yet simple graphics, a new package design for Kraft Corp.’s Crystal Light powdered beverage product capitalizes not only on consumers’ interest in health and wellness, but also on their growing concern for the environment.

“Woman look to Crystal Light to add some excitement to their water every day,” says Roxanne Bernstein, Kraft director of powdered beverages. “Our new packaging also reflects our consumers’ vibrancy and her desire to align herself with more environmentally friendly brands.”

The new design, which replaces a round plastic canister with a sleek, new oval-style container, takes a cue from the brand’s single-serve On-The-Go packaging, using stick-pack pouches to hold the multiserve powdered beverage mix. Previous packaging put the product in individual plastic cups with foil lidding. Kraft claims the new design will reduce packaging material by 250 tons per year.

Constructed of clear polypropylene with an opaque base and lid, the new canister provides a fresh, updated look. Shrink-sleeve labels, supplied by Printpack and printed on Ultra Affinia™ PETG film, employ understated yet eye-catching graphics of the different beverage varieties. The labels—26 different versions in all, representing 19 beverage flavors—are printed in eight-color gravure. The bottom one-quarter of the label on the front panel is clear, allowing consumers to see when packets are running low.

Tamper-evidence is also provided at the top of the container through the shrink-sleeve label. The film is perforated around the top to allow the consumer to remove the band without disturbing the rest of the label. This feature, which replaces a separate t-e band with the previous package design, also results in material-reduction benefits, according to Barbara Drillings, marketing communications manager for Printpack.

The laminated film stick-packs each hold enough powdered drink mix to make 2 quarts of the low-calorie beverage. Canisters are available in 4, 5, or 6 stick-pack sizes. The 8-qt size has a suggested retail price of $3.29.

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.

Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

SPECIAL INTEREST
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACK EXPO
PACKAGING MACHINERY

Automation Strategies

Machine automation

New Machines

New packaging machines

On The Edge Blog

Workforce Development

Each newsletter ranges in frequency from once per month to a few times per month at most.
Email: