Kodak opts for paperboard package over clamshell for digital camera
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- Carded packaging,
- Source reduction,
- Non-food
Secure yet green package comprised of paperboard with plastic bubble selected over clamshell for Kodak’s digital camera offering.
Eastman Kodak has selected MeadWestvaco’s Natralock® packaging solution, a paperboard-based alternative to plastic clamshells, for its Kodak C-182 digital camera available at Target and Best Buy.
“Eastman Kodak continues to set new standards in sustainability; ensuring we are maximizing the packaging for our products and the impact it has on the end consumer,” says Donna Cirella, Digital Capture & Devices, packaging manager, Eastman Kodak. “The Natralock solution from MWV offers in-store security without excessive packaging materials or compromising consumer friendliness. It is an excellent solution that supports our brand and the environment.”
Natralock is made from sustainably sourced paperboard with a clear plastic APET or rPET bubble. According to MWV, Natralock uses 60% less plastic on average than petroleum-based polyvinyl chloride clamshells and uses about 65% less energy in production. Natralock also prevents the “wrap rage” commonly associated with opening clamshell packaging, as it can easily be opened with scissors, leaving a smooth, safe edge.
Speaking about the project, Jeff Kellogg, vice president of MWV’s Natralock packaging business, says, “Kodak’s brand is based on superior imaging, so in addition to anti-theft characteristics, they required a package that would showcase their sharp, stunning images. Our proprietary combination of world-class paperboard combined with minimal plastic help enable Kodak to showcase what matters most: their products, imaging capabilities and dedication to sustainability.”
Natralock is said to be slimmer and 29% lighter in weight than clamshells, which reduces warehousing space needs and transportation and shipping costs. In production, Natralock is said to seal up to 60% faster on average than clamshells, and it can be run through most existing sealing machinery.
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Great move Kodak, it's time for companies to take on more social and environmental responsibilities and reduce the packaging needed. Cereal boxes are the worst.
Regards,
Henry
I have been just found a good move by Kodak, really never thought I could have a good read by this time until I found out this site, these paper board packaging solutions are seems to very beneficial and Eco friendly with the environment, these packaging seals are found very protective and easy to open, its a good features add by the brand of Kodak.
Really it was found that after the government movement against excess use of plastic companies are seems to be very much conscious about these factor, here we studied that Kodak starts a good effective process towards helping environment by simultaneously introduced paperboard-based packaging system for their products, definitely less use of plastics are very much influence the global warming system as well as the environmental condition.
It's good that Kodak has started on changing their packaging for the good of the environment. They are one of the many manufacturers of digital cameras and most people would readily recognize a Kodak from other cameras which makes them a household name. Changing their packaging reflects their future planning on helping the environment. Congratulations to Kodak and hopefully many more would change their own packaging materials into a more environment friendly one.
Definitely it was good step by Kodak to adopt new packaging solution alternative to plastic clamshells, it was recognized that after the government involvement regarding the use of plastic many companies are seems to change their process of packaging systems, really it could contribute some more towards the environmental conditions which influence global warming.
Definitely paper board packaging solution are being a better option in spite of poly packages, these are the clever move adopt by Kodak to keep their plastic cells more long lasting and more chargeable.
I have no idea what the last several comments mean LOL. I feel like I am reading a third-grader's answer to a short answer question.
Paper packaging solutions are the best move adopt by Eastman Kodak, although in previous Kodak also make some note change in its packaging programs in its products and this time paper board packaging over clamshell for digital camera which are seems to be very user friendly towards environment.
Definitely it would be proved a beneficial step adopted by Eastman Kodak while selecting paperboard packaging solution to their products, these steps are really supports the excess use of paper in spite of poly packages which ultimately make a user friendly environment.
After the awareness of knowing the use of plastics in products and items many of manufacturing industries are used to more conscious about the less use of plastics, here we got a perfect example of that, Kodak adopts the paperboard packaging systems to its manufacturing process of clamshell not only Kodak these concepts are now being introducing by many companies.
Every time Eastman Kodak introducing many advanced techniques adding to its features of products and this we all have witnessed the paperboard packaging instead of using plastics for Clamshell packaging process, these process are definitely brings a lot more towards helping the environmental conditions.
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This post is quite interesting having all sorts of details about the using of paper board packaging system adopted by Kodak for their Chamshells, these features are definitely a perfect move towards the eco-friendly environment with less use of plastics to their products.
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Kodak prevails the concepts of lack of using plastics in their products and for that they introducing paper packaging solution by experimenting with chamshells packaging process in which instead of using plastics Kodak used paper packaging systems which definitely a beneficial move towards the environment.
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Adoption of paper packaging process should be more liable against the using of plastics, these are the better move by Kodak in their recent manufactures for their product Clamshell which seems to be more safe and easily open through scissors, in somehow these are more beneficial for the environmental point of view.
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Kodak is a very branded camera. It's made by paperboard based plastic clam-shells. Now the demand of Kodak digital camera is so high in the market place. Everybody desires to buy Kodak. The cost is also negotiable,everybody can purchase it.
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