Article Tools

Print | Email | Bookmark and Share

Ice cream giving other indulgence products a licking?

Category sales have been solid during a chilly economy, and green packaging appears to be one tactic that might be helping to drive sales.

IceCream.jpgSales are down in a number of product categories, but ice cream seems to be lapping up profits at the checkout. The fact that ice cream brands also are beginning to lean toward eco-friendly and recyclable materials isn’t hurting the category’s prospects, either.

According to a report from Mintel, the U.S. ice cream market is growing. In addition, the combined value of the top five European ice cream markets (France, Germany, Italy, Spain, and the U.K.) has seen significant growth during the past two years, during a worldwide recession.

The “no additives/preservatives” claim seems to be a big factor in driving sales. Mintel’s Global New Products Database’s numbers say that 13% of all product launches include such a claim.

Mintel’s report identified a quantifiable push in green packaging in the ice cream segment. In the past six months, 13% of ice cream products leveraged packaging to support the environmentally friendly message. That number doubles the percentage of eco-friendly claims from Mintel’s previous reporting period.

Ice cream sales have stayed strong during tough economic times in part because consumers are deciding on tradeoffs in which they delay more expensive luxuries, such as big-ticket items, in favor of pampering themselves with small indulgences. Claims of eco-friendly packaging that avoid the pitfall of greenwashing can help spur additional sales if shoppers are on the fence about which brand to purchase.

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.

Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

SPECIAL INTEREST
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACK EXPO
PACKAGING MACHINERY

Automation Strategies

Machine automation

New Machines

New packaging machines

On The Edge Blog

Workforce Development

Each newsletter ranges in frequency from once per month to a few times per month at most.
Email: