Global packaging supplier Sonoco has announced True Blue™, a new umbrella brand for packaging solutions and recycling services that have met the company’s stringent sustainability requirements. To qualify for the Sonoco True Blue program, a package must clearly offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction. A package may also qualify if during the production process it uses less energy, water, or raw material, or results in fewer carbon emissions. Any of these improvements should be verifiable via a Life-Cycle Assessment, by third-party certification or through recognition from an independent industry organization.

Currently, the following products are a part of the Sonoco True Blue brand: shaped and round composite cans, blow-molded plastic containers, thermoformed packages, molded and extruded plastics products, ends and closures, printed flexible packaging, point-of-purchase displays, and protective packaging. The company also provides a range of commercial and residential recycling services. to learn more.

“For more than a century, Sonoco has been engaged in ‘green’ initiatives, long before sustainability was considered important. Now, we are taking our efforts to a new level, a True Blue level, with the creation of a brand for our packaging products and recycling services,” says Sonoco’s executive vice president, Consumer, Charles Sullivan He adds that the company was recently named to the Dow Jones Sustainability World Index, which recognizes Sonoco’s economic, environmental, and social performance.

“Customers now have a one-stop shop when looking for sustainable packaging solutions that reduce environmental impact,” says Sullivan. “Because Sonoco is not committed to only one sustainable packaging platform, technology, or format, we can offer a breadth of solutions that incorporate the latest research to fit a customer’s specific needs. The True Blue brand focuses our environmentally responsible offerings to meet the unique needs of our customers, whether they need composite cans, flexible packaging, rigid plastic containers, ends, and closures, protective packaging, or a customized solution.”