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U.K.’s Asda to trial refillable packaging

ASDA_Zest_ISDS.jpgAccording to the Packaging News, U.K. supermarket Asda will begin trials in September of refillable packaging for its own-brand fabric conditioner in order to directly engage customers with packaging reduction.

Julian Walker-Palin, Asda head of corporate policy for sustainability and ethics, told the publication that refillable packaging was the logical next step in offering customer green choices. "There are benefits for the whole supply chain," he said. “Manufacturers don't have to pack bottles, more product can be fitted on to distribution trucks and consumers use less packaging.”

Eziserv, a provider of in-store dispensing systems, is supplying the machinery for the trials. The company previously worked with Asda on a similar project in 1998, when sales of the own-brand product rose three times to the detriment of branded products.

The fabric conditioner will be transported through the existing supply chain, will be stored in the back of the shop and will be piped on to the shop floor. Asda hopes that reusing the pouch will save up to 90% packaging and could be reused around 10 times.

Read the complete story at “Asda set to trial refillable packaging.”

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