Kashi joins TerraCycle in national upcycling program
- Filed in:
- Recycling,
- Reusability,
- Food
Premier natural food company Kashi has announced that it is partnering with TerraCycle™, the eco-friendly pioneer, to create the Kashi Brigade™. Through the program, Kashi fans in any city nationwide can join together to collect and mail in their used Kashi boxes and wrappers to TerraCycle, which will repurpose the packaging into eco-friendly, affordable products.
To take part in the free program, consumer can sign up to create local brigades. For each Kashi package returned to TerraCycle, the company will donate $.02 cents to the brigade’s charity of choice. Kashi is the largest natural food company committed to this program.
“At Kashi, we believe a healthy lifestyle isn’t only about what you eat, it’s also about how you interact with the world around you,” says Keegan Sheridan, Kashi’s natural food and lifestyle expert. “We’re excited to collaborate with TerraCycle on the Kashi Brigade because it provides our friends another simple way to make smarter choices and feel good about their food purchases. We encourage Kashi fans everywhere to start a brigade in their own neighborhood as a positive move towards living a natural lifestyle.”
Developing a Kashi Brigade is quick and easy, beginning with registration on TerraCycle’s Web site, where participants provide their brigade’s location and select a nonprofit organization or school to receive a donation. Once a brigade has signed up, TerraCycle will send participants prepaid shipping labels to return the collected Kashi packaging for free. TerraCycle utilizes the returned materials and other Kashi packaging to create eco-friendly, affordable accessories, such as office supplies and tote bags, which are sold by major retailers nationwide.
TerraCycle also carefully tracks each brigade’s activity and distributes donations to designated charities twice a year, in June and December, based on the total amount of materials collected by each brigade.
“The Kashi Brigade stands out in our eyes because we are able to upcycle more than just Kashi’s cereal boxes, but most of their all-natural foods packaging, including wrappers and liners,” comments Albe Zakes, vice president of TerraCycle. “Kashi also complements TerraCycle, considering both companies are committed to helping others live their best life by taking small steps every day towards a brighter future.”
A full list of Greener Package articles related to TerraCycle—including editorial on other upcycling partners and projects, an interview with Albe Zakes, and GP.com blog posts from TerraCycle founder Tom Szaky—is available.
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Terracycle is a corporate feel-good business. The impact it has on the environment is less than negliable.
The business is selling "Green Products" to consumers. The company takes over run rolls of packaging material from factories sends them to Mexico to be made into bookbags, placemats etc.
It sells these at a tidy profit to mass market outlets.
Nearly all the recycled material from schools is thrown away.
The corporations get free advertising exposure so they do not mind.
Sending jobs to Mexico these days is also a huge question.
Terracycle is a fraud, scam.
In response to the comment above, absolutely none of that is in any way true. I welcome anyone to come visit our facilities in New Jersey to see for themselves that those accusations are ridiculous.
TerraCycle, for starters, has been highly awarded by many independent social and environmental groups such as the Environmental Business Journal, Social Venture Network and Zerofootprint to name just a few.
Second, our business model has been independently "Carbon Audited" and TerraCycle products, even when made in Mexico (which some of our products are) have an 80% smaller carbon footprint than comparable virgin products. I can produce that study to any interested parties. So this anonymous poster claiming our products are not environmentally responsible couldn't be more incorrect. We have been independently audited to show, in fact, our products are some of the greenest products out there.
TerraCycle has never thrown away a single piece of packaging and I challenge this poster to prove otherwise. In fact, I'll overnight products made from obviously used packaging to anyone who inquires. You can still SMELL the juice on our drink pouch products.
The anonymous poster, who wouldn't even claim his lies, is right that we DO take post-industrial waste, misprinted, damaged or otherwise unusable packaging from our partners. Anyone with knowledge of this material knows that end-run rolls of this type are either landfilled or incinerated. So in fact it is just as eco-friendly to use end-runs as it is post-consumer waste. TerraCycle however uses both.
Want to see the studies, visit the factories or hold in your hands our upcycled products? Email Albe (at) terracycle dot net. That invitation is especially open to you, "Anonymous Poster"!!!
Cheers,
Tom
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