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Coke's PlantBottle first step toward 100%-renewable, 100%-recyclable bottle, reveals Scott Vitters

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Scott_Vitters.jpgFollowing The Coca-Cola’s Company’s Nov. 16 commercial launch of its PlantBottle™ PET bottle, made from 30% renewable resources, the industry is abuzz with questions on the new technology. In this 15-minute Podcast, Scott Vitters, The Coca-Cola Company's director of sustainable packaging, speaks with managing editor Anne Marie Mohan, delving into details about the revolutionary package, which allows for the inclusion of plant-based resources, while still being recyclable.

In this exclusive interview, Vitters explains how the PlantBottle fits into The Coca-Cola Company’s larger strategy around sustainable packaging, and talks about the company’s aggressive goals for developing a 100% plant-based, 100%-recyclable beverage bottle.

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