FTC’s Green Guides going through revision; could render environmental seals useless
Source: Advertising Age
Right now on the desks of Federal Trade Commissioners is the new set of so-called Green Guides that are used by the FTC to guide enforcement of existing laws. They are the first environmental-marketing guidelines in 12 years and could radically reshape how far marketers can go in painting their products, packaging, or even corporate images green.
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