Tom's of Maine rolls out recycled deodorant-stick pack
This summer, Tom's of Maine is offering consumers a fresh way to take care of themselves and the planet with the launch of its new 24-hour, long-lasting deodorant. Said by Tom’s to be an example of sustainable innovation, this introduction combines a natural, vegetable-based formula, never tested on animals, that is clinically proven to inhibit odor-causing bacteria and environmentally sensitive packaging made from single-source plastic so the consumer can recycle the package “from canister to cap.”
The 100% natural deodorant stick, made entirely from renewable ingredients, utilizes vegetable-derived propanediol as an alternative to a propylene-glycol (PG) deodorant base. Free of aluminum, parabens, and PG, the deodorant also contains no artificial ingredients.
The polypropylene packaging is fully recyclable and is made from at least 40% recycled content to help take plastic out of the public waste stream. According to an article by GreenBiz.com, “Although the entirely of the packaging is recyclable, number 5 packaging has a long way to go before it is as widely recycled as the more-common number 1 and 2 plastics.” (See related story, “Tom’s New Deodorant Packaging Is Fully Recyclable [Where Accepted].”)
"For us, sustainable product development is a never-ending journey," says Fiona Russell, Tom's Deodorant Category manager. "It's rooted in working together and listening to our consumers, and a deep desire to create products that are good for people, communities, and the planet. Every day, we strive to improve upon our stewardship model and offering a PG-free deodorant that actually works advances that commitment."
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It is very convincing to listen to Tom's comforting words which I think to be worth repeating - "It's rooted in working together and listening to our consumers, and a deep desire to create products that are good for people, communities, and the planet. Every day, we strive to improve upon our stewardship model and offering a PG-free deodorant that actually works advances that commitment." We should take good care of ourselves.
The effort put in to strengthen environment is exemplary and praiseworthy. The Bumble Bee Foods' eco-friendly multipack approach is one such noble initiative in view of its fully recyclable features. Keep it up.
Looks like a great all natural deodorant. I have been using all natural products for a couple of months now. I purchase them from Lavanila.com. They have everything from all natural lip butter to lotions.
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