Largest ‘recycled artwork’ heralds in Recycle Week
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- Recycling,
- Recycled content
As reported by BeMoreEco.com, Coca-Cola has unveiled what it claims is the world’s biggest recycled artwork in order to mark Recycle Week, which runs June 22 to 28 in the U.K.
The 50-metre artwork is made from aluminum cans and lies on top of the chalk cliffs of the Sussex coastline. Dubbed Precious Metal, the work is inspired by a classic 1949 Coca-Cola summer poster of a woman in a swimsuit relaxing in the sun. Coca-Cola hopes that it will inspire consumers to recycle more this summer.
Coca-Cola is currently working with WRAP (Waste & Resources Action Programme) to install recycle zones around the U.K. to help make it easier for consumers to recycle their cans and bottle.
To read the full article and watch a video of the project, go to“Recycle Week – Coca-Cola, Sussex Woman and Chalk Cliffs.”
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