'Eco-chic' fragrance from Tous uses 100% recyclable dispenser
The latest eco-chic fragrance from Tous—the Spain-based luxury brand known for its environmental and fair-trade policies—has selected a 100% recyclable dispenser, the Sof’n’Touch from Rexam Personal Care for the mini-version of its new H2O fragrance.
The classically designed Sof’n’Touch consists of only three parts: bottle, applicator, and cap. Notes Rexam, this provides for the ultimate in consumer appeal, timeless aesthetics, production efficiency, and value. Fragrance application is by touch, achieved by capillary action, for precise placement of the fragrance, with no waste.
Given Sof’n’Touch’s earth-friendly attributes, classic elegance, and proven functionality, Rexam says the packaging was a logical choice for the mini-version of H2O. The mini-product communicates all the aesthetic values of the brand, is in congruence with Tous’ respect for the planet, and is a cost-efficient packaging solution as well. The package is engineered in Rexam’s facilities in Le Treport and Tournus, both in France.
“The selection of our Sof’n’Touch mini-product by a luxury brand such as Tous demonstrates the growing, worldwide appeal of classic packaging solutions that offer recyclability, a simple and timeless application, and fewer components for enhanced production efficiencies,” says Eric Desmaris, sales director for Mini Products and Promotionals, Rexam Personal Care.
“These days, savvy customers understand the importance of mini-products promotional programs that amplify awareness of the full-sized retail product. They therefore select mini-dispensers that communicate brand essence and enhance in-store excitement, which results in higher rates of trial and repurchase,” he adds.
Tous was established in 1920 and is known for its innovative jewelry and accessory designs, which are sold in 42 countries at more than 350 stores. The company’s fragrances are inspired by its jewelry collections. Every facet of the new H2O luxury fragrance has been created with respect for the environment, from the secondary packaging to the actual formulation.