NextLife Packaging Group (NPG), the packaging-focused business unit of NextLife, an emerging eco-brand and provider of environmental innovation and sustainability solutions, has added Transparent Container Co., Inc. (TCC) as a certified supplier to the NextLife sustainable packaging supply chain. The multiyear deal will focus on the development and commercialization of new lines/types of sustainable plastic packaging for major consumer packaged goods companies and brands, all made in part from post-consumer recycled materials.

NextLife says the alliance will leverage the complementary strengths and assets of both partners: Transparent Container’s history of innovative plastics design, engineering, and commitment to sustainability; and NextLife’s expertise in sustainability innovation, backed by science and standards, eco-marketing acumen, and well-established relationships with some of America’s leading consumer brands, distributors, and retailers.

TCC has the ability to convert post-consumer materials into sustainable packaging that meets the NextLife standards/packaging scorecards. TCC’s partnership with NextLife provides them with the opportunity to benefit from the NextLife Packaging network, connecting with brand owners, and leveraging NextLife Support Services to communicate sustainability efforts to customers and other stakeholders. All certified TCC packaging will bear the NextLife mark or “seal of sustainability.”

Says TCC marketing director Eric Clamp, “Our new association with NextLife supports our commitment to delivering practical and cost-effective sustainable packaging solutions while eliminating ‘green washing’ via third-party certification. TCC can now deliver certified sustainable packaging that is substantiated by Life Cycle Assessment and carbon footprint analysis. The packaging will represent the highest percentage of post-consumer recycled content as well as supporting brand owner’s environmental packaging initiatives with a wide range of marketing and promotional support.”

Adds Lonnie Chenkin, president of NextLife, “We are pleased to add TCC into the growing NextLife network of certified packaging supply chain partners. Their commitment to bringing high-quality, value-driven packaging materials and solutions to the marketplace is in synch with the NextLife brand promise in helping brands minimize their environmental impact while maximizing their bottom line.”