Lisa Baer

Location

Evanston, IL, United States

Role

Designer

Job Title

President

Company

Baer Design Group

Profile

Lisa Baer is the president and co-founder of Baer Design Group, a well-established brand identity and packaging design firm. What started 13 years ago as a simple idea has grown into a company known for providing creative branding solutions.

A graduate of Bowling Green State University with a Bachelor of Fine Arts, Lisa has a thorough understanding of art, but a passion for sales and account development. She uses her natural ability to connect with people to develop long-term client relationships. (Just try to get her to stop talking!)

In addition to overseeing Baer Design Group, Lisa is president of the Chicago Chapter of Women in Packaging (WIP) and has twice been a judge for the Business Marketing Awards.

Lisa actively speaks and consults with organizations about the creation, care and use of their brands. Her extensive knowledge about sustainability in packaging has led her to host a series of Green Packaging Summits, as well as blog on the topic for WIP. Most recently, Lisa was interviewed for FoodInterviews.com to shed light on the process of branding and packaging design for food products.

Baer Design Group is based in Evanston, Illinois and has helped both small businesses and global companies illuminate their brands with a team of veteran designers, seasoned brand architects, talented copywriters and innovative brand managers. Through Lisa’s guidance, Baer Design Group has created award-winning work, ranging from technology to tea, for companies such as Motorola, Sommers Organic, and the Lazy Days Tea Co. Their creative expertise allows clients to stand out in a crowded marketplace, increase sales and create a loyal customer base.

Lisa Baer can be reached for a chat at 847.866.7300 or at lisa@baerdesign.com. For images, a sample portfolio, or more information about Baer Design Group, check out their website at www.baerdesign.com, send a fax to 847.866.7303 or write to us at 1234 Sherman Ave., Suite 107, Evanston, IL 60202.

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