Lisa Baer


Evanston, IL, United States



Job Title



Baer Design Group


Lisa Baer is the president and co-founder of Baer Design Group, a well-established brand identity and packaging design firm. What started 13 years ago as a simple idea has grown into a company known for providing creative branding solutions.

A graduate of Bowling Green State University with a Bachelor of Fine Arts, Lisa has a thorough understanding of art, but a passion for sales and account development. She uses her natural ability to connect with people to develop long-term client relationships. (Just try to get her to stop talking!)

In addition to overseeing Baer Design Group, Lisa is president of the Chicago Chapter of Women in Packaging (WIP) and has twice been a judge for the Business Marketing Awards.

Lisa actively speaks and consults with organizations about the creation, care and use of their brands. Her extensive knowledge about sustainability in packaging has led her to host a series of Green Packaging Summits, as well as blog on the topic for WIP. Most recently, Lisa was interviewed for to shed light on the process of branding and packaging design for food products.

Baer Design Group is based in Evanston, Illinois and has helped both small businesses and global companies illuminate their brands with a team of veteran designers, seasoned brand architects, talented copywriters and innovative brand managers. Through Lisa’s guidance, Baer Design Group has created award-winning work, ranging from technology to tea, for companies such as Motorola, Sommers Organic, and the Lazy Days Tea Co. Their creative expertise allows clients to stand out in a crowded marketplace, increase sales and create a loyal customer base.

Lisa Baer can be reached for a chat at 847.866.7300 or at For images, a sample portfolio, or more information about Baer Design Group, check out their website at, send a fax to 847.866.7303 or write to us at 1234 Sherman Ave., Suite 107, Evanston, IL 60202.

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.

Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies


New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues


Automation Strategies

Machine automation

New Machines

New packaging machines

On The Edge Blog

Workforce Development

Each newsletter ranges in frequency from once per month to a few times per month at most.