Norwalk, CT, United States
Job TitleManager Packaging Graphics Innovation Commercialization, Americas
CompanyDiageo North America
Barry Sanel is a prepress, printing and packaging expert with over 28 years experience; currently commercializing packaging at Diageo. Formerly as a packaging manager for Cadbury Schweppes Americas Beverages creating and redesigning such national brands as Mistic Iced Tea, Mott's Applesauce & Juice, Nantucket Nectars, Orangina, Stewart's Root Beer, IBC, Orange Crush, ReaLemon and Yoo-hoo Chocolate Drink.
Barry feels that real sustainability wins come from practical cost savings initiatives, innovative application of packaging technologies and selecting the least amount of components or least amount of material to safely deliver the product to the consumer. Barry also supports recycling technologies & materials that have a lower or equal environmental impact than the virgin materials they are replacing.