Published on Greener Package (http://www.greenerpackage.com)

Home > Corporate strategy > Video: P&G uses packaging as part of social sustainability program

Video: P&G uses packaging as part of social sustainability program

By Anne Marie Mohan
Created 09/16/2009 - 08:26

Article Tools

Print [1] | Email [2] | Bookmark and Share [3]

Home [4] > Corporate strategy [5]

Video: P&G uses packaging as part of social sustainability program

Posted by Anne Marie Mohan, Managing Editor, GreenerPackage.com, September 16, 2009 | Post first comment [6]
Major Category: 
Corporate strategy

"Wash Away," a national television advertisement from Procter & Gamble, illustrates how the company is using its Dawn dishwashing liquid product and packaging in a cause campaign to save wildlife.

P&G's "1 bottle = $1" tagline helps simplify the program for consumers, while adorable wildlife photography on package labels draws shoppers in the dish detergent aisle to the product.

Author Override: 
Anne Marie Mohan, Managing Editor, GreenerPackage.com,

There are no comments associated with this content.

There are no comments associated with this content.

Post new comment

Already a member of this site? Log in [9] first before you post!
The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
  • You may use [inline:xx] tags [10] to display uploaded files or images inline.

More information about formatting options [11]

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
4 + 5 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
Source URL: http://www.greenerpackage.com/corporate_strategy/video_pg_uses_packaging_part_social_sustainability_program

Links:
[1] http://www.greenerpackage.com/print/1675
[2] http://www.greenerpackage.com/printmail/1675
[3] http://www.addthis.com/bookmark.php?v=20
[4] http://www.greenerpackage.com/
[5] http://www.greenerpackage.com/corporate_strategy
[6] http://www.greenerpackage.com/corporate_strategy/video_pg_uses_packaging_part_social_sustainability_program#comment-post-region
[7] http://www.greenerpackage.com/bottles
[8] http://www.greenerpackage.com/non-food
[9] http://www.greenerpackage.com/user
[10] http://www.greenerpackage.com/filter/tips/1#filter-inline
[11] http://www.greenerpackage.com/filter/tips