Sustainable package design is ‘optimization exercise,’ says awards judge
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GreenerPackage.com’s Greener Package Awards competition for innovation in sustainable packaging made its debut this year, with 51 companies entering detailed specifications on their new and greener packages for consideration. Judging for the competition—a meticulous and time-consuming process—was done remotely by members of the Greener Package Expert Network, with six individuals forming the executive committee. The judges represented a range of sustainability expertise and included retailers, packaging designers, consumer packaged goods companies, and packaging suppliers.
Ron Cotterman, executive director of sustainability for Sealed Air, was the only packaging supplier represented on the executive committee. In this exclusive, 10-minute podcast with GreenerPackage.com managing editor Anne Marie Mohan, Cotterman calls out his favorites from the competition—the Robbie Hot N Handy Bio-Pouch and the SunChips bag from Bryce Corp.—and reveals where he thinks package designers need to focus for true sustainability.
“Sustainable packaging is an optimization extercise, he says. “Packagers need to become more holistic when thinking about sustainability.”
Two other podcasts are available, with comments from judge Lisa Baer, president of Baer Design Group, and from judge John Delfausse, vice president of packaging development for Estée Lauder.