Pamela Long


Nyack, NY, United States



Job Title



Little Big Brands


Pamela is a partner at Little Big Brands and heads up the firm’s client service, bringing a 15-year track record of developing and managing successful branding and communications initiatives.

Little Big is a branding and package design firm known for its insightful and inspired work. Under her leadership, the agency has won numerous awards and has been featured in publications such as: Brandweek, Brand Packaging, Packaging Digest, GDUSA, Package Design Magazine, Packaging World, Shelf Impact, The Big Book of Green Design, and NoAH-9. Little Big’s portfolio of work includes: Unilever, Coca-Cola, Novartis, Sun Products Corp., Lornamead, the Lion Brewery, and celebrity chef Govind Armstrong.

Prior to joining Little Big, Pamela spent 11 years at DDB Worldwide specializing in creating integrated communications programs for a variety of environmentally-focused products and companies. She was director of DDB Issues & Advocacy New York, and created and led DDB’s Brand Integrity Group. Notably, she helped launch and lead the introduction of the Environmental Protection Agency’s Energy Star Program nationally and in New York State. Through the years, her work has been recognized by the Emmy Awards, One Show, the Silver Anvils, and the American Package Design Awards.

Pamela holds a B.A. in Communications from the Edward R. Murrow School of Communication at Washington State University. She lives in New York’s Hudson Valley with her husband, beagle, and two rescued cats. For more information,

Recent Blog Entries

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  • I'd like to address the

    I'd like to address the comments raised by 'anonymous' regarding judging of the Greener Package awards. I'm proud to sit on the GP advisory board and I also participated in the award judging. My association with Frito Lay/Sun Chips lies solely in the grocery store. I equally support Doritos, Pringles, and a host of other salty treats, but can say with a clear conscience that my snacking issues had absolutely no effect on my ability to impartially judge these awards. While I agree with you that there are many new materials and innovations out there, we are just in our infancy when it comes to sustainability. And while these materials might be revolutionary - are they available, are they affordable, do they meet the needs of the potential company/brand? All that aside though, you are absolutely, 100% right that many great examples of sustainability DID NOT win Greener Package awards. And it had nothing to do with the judging being flawed, it's simply because those folks didn't enter the awards. You can't win, if you don't play. I'm personally proud of our award winners and want to thank them for taking the steps they have (and are taking) to move our industry in a more sustainable direction. Sustainability is a journey, and no company is perfect. Big or small, niche or mass market, I believe our winners all demonstrate commitment to that journey and to finding solutions that work from a business perspective and make a positive impact on our society. Let me end by saying that I think comment and criticism is good all around - it helps us make the process better for the future. I personally want to work on encouraging more companies to enter the awards next year, and address any barriers that inhibited folks from entering this year. (And just an FYI - we're all pretty nice people on here. For most of us, it would be a whole lot easier to take your comments seriously if they were a little less hostile, and a little less anonymous.)

  • Coffee, recyclable bags

    Hey Katherine - that's a tough one. I haven't seen any recyclable solutions, but you may want to check out bags from Fres-co. They incorporate a NatureWorks corn-based polymer that replaces petroleum-based components. Folks like Green Mountain, Jim's Organic, and Newman's Own use them.

  • sustainable evolving...

    GREAT post Jim. I am in the camp of "green is passe" as a point of difference. In my opinion, it's quickly becoming a cost of entry. And I also don't believe that for companies, green can be about doing something good. That will probably be a result, but shouldn't be the impetus. When corporate America considers sustainability a powerful business strategy, a way to innovate, optimize and improve the bottomline, that is when we are going to see the greatest positive impact for our world and our environment. You may want to check out "The High Purpose Company" by Christine Arena. It's an excellent book speaking to corporate social responsibility and how companies that live their purpose come out on top. The most profitable companies are those that return to the essence of who they are and the need they fill. When sustainability is looked at through this lens I believe companies can benefit the most and at the same time do the greatest good.

  • Huggies

    Hey Jess - are you trying to find ways to reuse your current materials, or are you looking for advice on different ways of packaging the diapers to be more reusable?

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