 | Nikki Johnson |
Location
St. Louis, MO, United States
Role
Packaging Machinery SupplierJob Title
Marketing & Customer Service ManagerCompany
FoxJet, an ITW CompanyRecent Discussions
Green Packaging Machinery: What's your definition?
There is debate whether packaging machinery can or should be positioned as "green". If a machine makes a sustainable package, I would think it is considered "green" or environmentally friendly. But what about equipment and machinery that operates with less energy - significantly less energy? Does the characteristic of low energy consumption constitute "green" nomenclature? Tell me what you think.
Posted April 27, 2010
Comments
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Green Marketing for the Industrial Mrktplace - Good & Bad
I intended on posting a summary of what I took away from the responses, but John has taken care of that for me! I agree that times are changing, and highly engineered, innovative "green" machines are available in the industrial marketplace. And buyers would be remiss to slight a piece of equipment just because it is promoted as “green”. It’s my guess that the best packaging equipment engineers are designing in energy efficient and “green” features to their projects. Those products/machines will first meet operational and application needs, but will also offer green benefits. That’s exactly where our organization, FoxJet, is today - our engineers are doing exactly this. We’ve developed and now offer a line of all-electric labelers that are “green”, at least in my mind. If any of you are familiar with automated labeling systems, you know they are traditionally pneumatic requiring shop air. Our systems eliminate the need for shop air, thus making them significantly more energy efficient. But as the marketing arm of FoxJet, I’ve struggled with the “green” message for just the reasons identified in the posts. Thank you all for your input, I will keep plugging away….