Michael Larocca


Pittsburgh, PA, United States





Job Title

Packaging Development Manager




Mike has been at GlaxoSmithKline for the past 10 years working in areas of packaging ideation, innovation, and cost savings. He has developed a number of innovative packages in the oral care and OTC categories and has worked on product launches for the U.S., Europe, and Asia markets. Packaging he has developed has been featured in BusinessWeek Magazine as a Best New Product and in numerous trade publications. He has won a DuPont Award for Packaging Innovation and was featured in Global Cosmetic Industry Magazine “Who’s Who in Personal Care”. He holds 11 United States patents in the area of packaging and devices with 2 additional patents pending.

Currently he focuses on identifying, evaluating, and driving new packaging technologies that support cost savings and sustainability at GSK.

Mike has a BS in Packaging from the Rochester Institute of Technology and an MBA from the University of Pittsburgh.

Recent Blog Entries

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  • Sustainable, while maintaining margins

    I believe that CPG companies will continue to make slow, strategic moves towards more sustainable products and packaging, when but only when costs to do so are neutral or reduced. The majority of U.S. consumers won’t accept a premium price for a sustainability claim, especially if they don’t fully understand or believe it. We know that sustainability and cost savings don’t always align, and increased costs for more sustainable materials will ultimately be passed onto the consumer. With private label products becoming more popular, I don’t foresee many CPG’s taking the risk of increasing prices or reducing margins for name brand products. I think this is especially true for public companies which face Wall Street challenges to maintain margins on their brands. I think that smaller, private companies will continue to push the envelope of sustainability since they don’t have the margin requirements of public companies. Overall, this effect should progress the sustainability movement as big companies try to “crack the code” of becoming more sustainable, while containing costs.

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