Lisa Baer


Evanston, IL, United States



Job Title



Baer Design Group


Lisa Baer is the president and co-founder of Baer Design Group, a well-established brand identity and packaging design firm. What started 13 years ago as a simple idea has grown into a company known for providing creative branding solutions.

A graduate of Bowling Green State University with a Bachelor of Fine Arts, Lisa has a thorough understanding of art, but a passion for sales and account development. She uses her natural ability to connect with people to develop long-term client relationships. (Just try to get her to stop talking!)

In addition to overseeing Baer Design Group, Lisa is president of the Chicago Chapter of Women in Packaging (WIP) and has twice been a judge for the Business Marketing Awards.

Lisa actively speaks and consults with organizations about the creation, care and use of their brands. Her extensive knowledge about sustainability in packaging has led her to host a series of Green Packaging Summits, as well as blog on the topic for WIP. Most recently, Lisa was interviewed for to shed light on the process of branding and packaging design for food products.

Baer Design Group is based in Evanston, Illinois and has helped both small businesses and global companies illuminate their brands with a team of veteran designers, seasoned brand architects, talented copywriters and innovative brand managers. Through Lisa’s guidance, Baer Design Group has created award-winning work, ranging from technology to tea, for companies such as Motorola, Sommers Organic, and the Lazy Days Tea Co. Their creative expertise allows clients to stand out in a crowded marketplace, increase sales and create a loyal customer base.

Lisa Baer can be reached for a chat at 847.866.7300 or at For images, a sample portfolio, or more information about Baer Design Group, check out their website at, send a fax to 847.866.7303 or write to us at 1234 Sherman Ave., Suite 107, Evanston, IL 60202.

Recent Blog Entries

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Recent Discussions

  • How do you define sustainable packaging?

    The concept of sustainable packaging is often misunderstood. How do you define sustainable packaging?

    Posted 15 minutes ago
  • Looking for Great Examples of Sustainable Packaging?

    The Sustainable Packaging Coalition has a smart and informative Design Library. Check out the Greener Package Award winners from last year. This is a great source for examples of sustainable packaging in the marketplace today. Take a look and you might get inspired to enter the Greener Package Awards too! Find the link to the Sustainable Packaging Coalition Design Library here

    Posted March 31, 2010
  • Can Green Packaging and Luxury be Balanced for Food Packaging?

    Can luxury food packaging be green? How can you utilize environmentally friendly materials and still create an upscale image? In the particular case of food packaging, where product protection is always the first priority, how can the packaging be green, luxurious and safe? Can sophisticated design carry the message? What examples of upscale food products have you seen with a great balance of green and luxury?

    Posted 2 days ago
  • Save the Earth or Save Money?

    Is it better for a package to save the earth, or to save money? Can a package balance the offer of value and kindness to the earth? Or will the urge to get greenbacks kill the green message?

    Posted February 16, 2009


  • The SPC has Updated their definitions of Sustainable Packaging

    The newly released definition can be found here

  • How do you define sustainable packaging?

    These are some thoughtful insights. I appreciate the ideas and was hoping to get some varying opinions. The sustainable conversation grows and changes as we develop and nurture the latest ideas and innovations. Please add your ideas to this thread.

  • SPC Design Library

    Anne, Great! I'll check back soon!

  • Scott, This is some valuable

    Scott, This is some valuable and current research. Thank you for sharing the results and insights. I have a few questions about the study. During the in-person interviews, how were the shoppers made aware of the environmentally-friendly packaging? Confusion about this was mentioned but, did a package have claims or icons such as a recyclable logo? Also, were they surveyed on what specific materials they perceive to be more sustainable?

  • Save the Earth or Save Money?

    Adam, Great points here. I am glad that you brought up the Triple Bottom Line concept. Here is an article on just that subject - Put the TBL at the Center of Business Agenda

  • Lost in "green" land

    Cost is the first concern that I hear from my clients. Green materials can be more expensive and less available than traditional materials. We help them focus on what can be done within their budget and their green strategy. Don't forget that simply using less of your current packaging materials via smart structural design can be a solution. Packaging that uses less of your materials, saves all the way around: less weight to deliver and it saves fossil fuels, too. Smart structural design seems overlooked when everyone is so focused on trying to use the latest green materials.

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

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