LT

Role

Retailer

Comments

  • Wow. A lot of information to

    Wow. A lot of information to digest here. As someone who is trying to gain understanding regarding the use of, and subsequent disposal or reuse of materials, the article and discussion in the comments has been eye opening. It would be great if things were cut and dry, but there are cogent arguments that illuminate the complexity of material usage in packages and production. One may be swayed one direction by the article, only to be swayed the other way by the rebuttal in the comments. No matter what material is used, cardboard, structural plastics, paper, wood, metals, plastics, there can always be a discussion about how to eliminate waste(which is both economically and ecologically beneficial). One day it would be great if there was a magical material that evaporated upon use, but until then, research, dialogue, and access to information will help conscious consumers make informed decisions about the production and post-purchase material effects of packaging.

  • It's amazing how one

    It's amazing how one associates a product with a type of container, and because of the years of conditioning a second thought is never given that it could be packaged otherwise. Most people view the world this way, but that is where the creative, design types like Yves Behar come in and turn your prevailing thought on it's head. Without creative ideas, businesses would not be able to innovate, grow, and succeed in competitive markets. Within these environments, where margins are slim and mistakes are magnified, saving money in production is huge. While the video keys on the reduction of material use as an indication of environmental consciousness, one can deduce that this is also saving the company money in material use. This savings can now be put towards anything from marketing to supply chain to fulfillment services. It will be interesting to see if this creates a design chain reaction within other shoe companies. If it does, the competition will be fun to watch and hopefully drive the designs to new heights.

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