 | Jim ChrzanUsername: Jim Chrzan |
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Chicago, IL, USA
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PharmaceuticalJob Title
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Healthcare packaging MagazineRecent Discussions
The death of the Sun Chips Bag--Frito Lay's failure to make the noise a badge of honor!
What does the death of the Sun Chips bag say about U.S. commitment to sustainability or Frito Lay's, for that matter? http://www.msnbc.msn.com/id/39519624/ns/business-consumer_news/ There have been plenty of cases where marketers have taken an ugly car or other unattractive feature of a product and made it a "badge of honor" and therefore attractive to committed consumers.
Posted October 8, 2010How the whole sustainable picture is evolving...
What I have seen so far: One marketing research study claims consumers "get it" and are looking for green solution. And will pay more... The next study you read says sustainability is not understood, and might be a tie breaker at purchase, if all other functional needs are met. And the consumer expects the manufacturer to pay. It seems to be a very elusive market segment, particularly as times get tougher. Early on, most solutions were not cost-effective and therefore rejected. Now, most are focusing on an
Posted April 9, 2009
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Medical Device packaging
Hi Kevin, I recently atteded Pharmapack 2010 in Paris, and a U.K. design firm went through an exercise that showed the material selection for the device itself, and its strength to weight ratio, had far more impact than packaging or transportation. http://www.healthcare-packaging.com/archives/2010/02/pharmapack_2010_intelligent_de.php Other low hanging fruit, reduce thickness of materials when possible, watch out for inks on package and labels, size of outer carton to stack/carton/pallet more efficiently. As others here have said, due to FDA, patient compliance, etc., green initiatives are coming more slowly to healthcare packaging. But they are coming.
Excellent points...
If it revolves around efficiencies of supply chain and means the difference between staying in business or going under, it will not be voluntary. Rather than mandated by law, the market itself demands these better business practices, insuring sustainability its place in the mix. By the way, I have just heard some of the "leave your package at the door" tests in the U.K. have been cancelled due to lack of participation. http://www.telegraph.co.uk/earth/earthnews/3294405/ASDA-drops-excess-packaging-scheme.html Excellent discussion.