 | Dennis SalazarUsername: dennis@salazarpackaging.com |
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Packaging Materials SupplierComments
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The Demise of the Sun Chip Bag
Great post Jim and I could not agree with you more. Many, if not most companies and consumers are willing to do the right thing as long as it doesn't cost anything or present any personal inconvenience or discomfort. I think this example of a failed green product introduction also says a great deal about packaging manaufacturers and their "rush to green". If this product had been properly test marketed, the problem would have been discovered and the correction made before it became front page news. The product was not reviewed properly and now the massive PR that was sought becomes a huge negative for all concerned, including the the sustainability cause because now other companies are likely to use this fiasco as an excuse to not create or introduce new and greener products and solutions. I'm not sure what is worse, packaging people making green decisions or green people making packaging decisions but this should probably be the expected end result of either. Dennis Salazar President Salazar Packaging, Inc.
Better Shoe Box
I love innovation in packaging but sometimes a package has evolved and and barring any incredibly new technology, has found the ideal design and material solution. The idea of a heartier, reusable shoe box is very desireable and it would undoubtedly make consumers like my wife, very happy. (I am now very well traned and without being asked, automatically turn into any shoe store we come across when we are out shopping.) I am a big fan of reusable packaging but I find it works best and can be easily cost justified when it can make a full cycle back to the original shipper. Skids, totes and other plastic and wood containers would fall into this category. I see more show boxes shifting from heavy paperboard to E flute corrugated and I think that is a very positive change but for this application, any paper solution would be tough to beat from a cost and sustainability perspective. Dennis Salazar