Barry Sanel


Norwalk, CT, United States





Job Title

Manager Packaging Graphics Innovation Commercialization, Americas


Diageo North America


Barry Sanel is a prepress, printing and packaging expert with over 28 years experience; currently commercializing packaging at Diageo. Formerly as a packaging manager for Cadbury Schweppes Americas Beverages creating and redesigning such national brands as Mistic Iced Tea, Mott's Applesauce & Juice, Nantucket Nectars, Orangina, Stewart's Root Beer, IBC, Orange Crush, ReaLemon and Yoo-hoo Chocolate Drink.

Barry feels that real sustainability wins come from practical cost savings initiatives, innovative application of packaging technologies and selecting the least amount of components or least amount of material to safely deliver the product to the consumer. Barry also supports recycling technologies & materials that have a lower or equal environmental impact than the virgin materials they are replacing.

Recent Blog Entries

  • Simplifying the Package

    Sustainability in packaging is a very broad term and since you are reading this on the Greener Package website, I suspect that you are either directly or indirectly involved with some kind of packaging initiative. Here is a secret: All your packaging will eventually be thrown away. That's right, a high percentage of the package will properly protect your product until it gets into the consumer’s hands -- at that point the product will be consumed and the package discarded.

    Posted April 28, 2009


  • Why the consumer is confused

    Jim, Great post, I think the consumer is being inundated with concepts and green icons on packaging that are confusing them and this subject. Here is an excellent supporting article by Gwendolyn Bounds in the Wall Street Journal: As Eco-Seals Proliferate, So Do Doubts I am in support of expanded bottle bill laws that encourage recycling by material and not by market.

  • Save the Earth or Save Money

    Lisa, In my opinion, packaging is not going to save the earth, but when you design packaging it is important to accommodate source reduction into your plan by specifying the minimum amount of material to protect the product through it's life-cycle. As an example would be designing all of the packaging components, (Primary, secondary and shipping) dimensions to maximize unit load efficiencies. That is, removing the shipment of air at all levels. A minor beverage example would be converting from an RSC shipper to an end or side slot tray. Even converting to a registered shrink package from corrugate helps. Smaller and lighter packages cost less to make, produce and ship will help profits. Once you create a package the end part of its lifecycle is disposal. More often than not, in the USA, this means that the product will end up in a landfill. By creating less of it at the design stage will pay off in volumes later.

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.

Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies


New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues


Automation Strategies

Machine automation

New Machines

New packaging machines

On The Edge Blog

Workforce Development

Each newsletter ranges in frequency from once per month to a few times per month at most.