Mars-wrapper handbags to be launched by Ecoist
- Filed in:
- Bags & pouches,
- Recycling,
- Reusability,
- Food
Ecoist, the eco-fashion accessories company, has signed a licensing agreement with Mars Retail Group, a division of Mars, Inc. that manages licensing opportunities for the company’s iconic brands. Ecoist will manufacture and market a line of handbags made from obsolete candy wrappers and other packaging misprints from Mars-owned brands, including M&M’s, Skittles, Twix, Snickers, and Starburst.
The partnership will prevent more than 5 million candy wrappers from going to landfills during the first year, Ecoist says. The company uses intricate pattern-making and weaving techniques to upcycle waste into durable, functional, and limited-collection handbags. The limited collections will range from $22 to $158 and will be sold through the Ecoist distribution network of more than 2,000 middle- to high-end department stores, gift stores, lifestyle stores, and boutiques. Products also will be available on Ecoist.com.
The designs of the Mars collection will feature iconic symbols of the popular brands while others will feature more abstract patterns. “While certain customers will be fascinated with the bags that clearly show iconic brands like M&M’s brand, our fashion-sensitive consumers will be happy to show off the colors and symbols of the brand displayed in a more sophisticated, subtle manner,” says Ecoist co-founder Jonathan Marcoschamer.
Ecoist aims to reduce waste, give customers stylish, eco-friendly handbags, and provide Mars with a unique vehicle to promote its environmental and sustainability initiatives. Mars has committed to reducing its waste by 3% a year. Reducing waste is one of four areas Mars focuses on in its sustainability initiatives, along with reducing its use of energy and water and ensuring the sustainability of raw materials used in its products, such as cocoa. Mars’s overall sustainability goal is to minimize its footprint on the planet to help restore the planet for the next generation.
Ecoist produces its products with fair-trade manufacturers in Mexico and Peru and employs skillful artisans who earn fair wages for their craft. As part of Ecoist’s commitment to environmental preservation, Ecoist and Mars will plant a tree for every product sold.
More articles are available on GreenerPackage.com on Mars' sustainability efforts.
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It is a good news for those who concern about environment and sustainability on launching of Mars-wrapper handbags by Ecoist. Thanks for the information.
Isn't it an excellent information about the partnership which will prevent more than 5 million candy wrappers from going to landfills during the first year as per the Ecoist. It is a very encouraging act towards the realization of sustainability in the industry.
These handbags are really exclusive and innovative too.The collection is having such more collection to attract customers.The idea of making bags from candy wrapper is brilliant and will help to increase the sale of your product too.
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