Portion-pack aseptic cartons with sloped top introduced
At Anuga FoodTec, Tetra Pak announced the Tetra Brik Aseptic 200- and 250-mL Edge-style packs will join its Tetra Brik® Aseptic 100-mL Edge package, introduced in 2011.
According to the company, one of the biggest challenges to the food industry in recent years has been the growth of on-the-go consumption, with busy consumers demanding a “right here, right now” service from their shopping experience. Consumers are increasingly looking for a stress-free option, and the new Tetra Brik Aseptic Edge portion packs have been designed to deliver just that: a convenient product for consumers and a flexible solution for brand onwers.
The new Tetra Brik Aseptic 200- and 250-mL Edge packages provide the flexibility to consume on-the-go while also catering to the increasing number of single-person households. With a large sloping top and contoured side panels, the Tetra Brik Aseptic Edge portion packs are designed to deliver additional branding opportunities for brand owners and enhanced handling for consumers. Sold with either Helicap™ 23—the largest screw cap for 200- and 250-mL ambient dairy carton packages—or a straw, the carton has been engineered to allow the consumer to enjoy an excellent pouring and drinking experience.
From 2013, Tetra Pak’s customers will also benefit from increased production flexibility. The new Tetra Pak® A3/CompactFlex iLine, which delivers 9,000 packs/hr will produce four products on one line: the Tetra Brik Aseptic 200-mL Edge with straw or Helicap 23, and the Tetra Brik Aseptic 250-mL Edge with straw or Helicap 23.
In addition, the Tetra Brik Aseptic Edge portion packages are said to deliver significant logistical benefits. The pack shapes allow up to 99% utilization of the Euro pallet to reduce the distribution costs and CO2 emissions associated with transportation. Products also have a variety of efficient stackability options in-store.
The Tetra Brik Aseptic 200-mL Edge with straw is now available globally, while the Tetra Brik Aseptic 200-mL Edge with Helicap 23 is due for release in Q2-2012.