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B2B label portfolio allows for PET recycling

At Labelexpo Americas, Avery Dennison Corp. featured its Bottle-to-Bottle (B2B) Film portfolio, designed specifically for the PET recycling stream to conserve resources and reduce landfill waste.

The B2B portfolio is built on clear or white BOPP film facestock anchored by SR3010, a switchable adhesive that adheres to a PET bottle until the cohesive bond is broken at the recycler. This allows the facestock and adhesive to cleanly separate from the PET flake to deliver pure PET flakes, conserve virgin PET resources, and reduce landfill, notes the company.

The film and adhesive are considerably less dense than the PET flakes, which are left over when the residue from the film and adhesive are removed from the container fragments This allows the PET flakes to sink to the bottom of the tank, while the label flakes rise to the top. With the materials automatically separated, Avery Dennison says it’s easy for the label to be removed from the tank and permit the PET flakes to move on to the next step of being recycled. Manufacturers can use the recycled PET flakes to produce packaging films and shells. The B2B portfolio has been certified to work in the NAPCOR/APR protocols for PET recycling.

"NAPCOR applauds Avery Dennison and its customers for addressing a critical impediment to the efficient recycling of PET containers,” says Mike Schedler, National Association for PET Container Resources (NAPCOR) director of technology. “The popularity of pressure-sensitive labels makes it imperative that they be successfully removed as part of the standard PET reclamation process to increase their recyclability. We hope other label manufacturers and brand owners follow Avery Dennison's lead."

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