Greener Package Guidelines to Sustainability Claims

  • From Robert Lilienfeld, Editor, The Use Less Stuff Report:

    "There are two types of errors that companies make when developing sustainability and other marketing claims: errors of commission and errors of omission. The first type (commission) involves saying something you shouldn't, such as making claims that are overly broad and cannot be supported by facts. The second type (omission) involves not saying something you should, which generally means that claims are actually well defined and supportable, but the appropriate facts have not been provided. By thinking about both types of potential errors before developing advertising and/or making sustainability claims, marketers are far more likely to create materials that meet or exceed current, and most likely future, FTC guidelines."
Greener Package is in the process of building a database of sustainable packaging materials from packaging suppliers.

In order to prevent greenwashing, all packaging suppliers who submit data to the database can volunteer to have their sustainability claims reviewed by an authorized third party to assure they are in compliance with the Greener Package Guidelines to Sustainability Claims.

(Also, any claims made in advertisements on the GreenerPackage.com Web must also comply with Greener Package Guidelines to Sustainability Claims. )

This page contains all the information you need to get up to speed on the guidelines and the third-party review process.


PDF Download>> Explanation of GreenerPackage.com Database and the Third Party Review

This 8-page PDF provides a detailed explanation of why the third-party review process is used, what it means for packaging suppliers and consumer packaged goods companies, which third parties are authorized to conduct reviews, and how the review process itself works. (Registration not required.)


PDF Download>> Greener Package Guidelines to Sustainability Claims Version 1.2

This is a detailed, 16-page PDF document that details what packaging suppliers may and may not claim, complete with examples of allowable and non-allowable claims. This is the actual document that third-party reviewers will use to evaluate whether a sustainability claim made by a given supplier will be allowed. It is based on the FTC green guidelines but enhanced and extended specifically to address packaging sustainability. As this is a living document subject to periodically update, you will be automatically notified by email whenever the document is updated. (Registration required.)


Submit your feedback to the Guidelines >>

See something in the guidelines that you dispute or question? We want to hear what you have to say! Use this link to submit your feedback. We may get back to you if we need clarification or more information.

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.

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