Green marketing

Advice and commercial examples of strategies brand owners can employ to capitalize on their use of sustainable packaging.

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  • The U.S. Life-Cycle Inventory (LCI) Database

    The National Renewable Energy Laboratory (NREL) and its partners created the U.S. Life-Cycle Inventory (LCI) Database to help life-cycle assessment (LCA) experts answer their questions about environmental impact. This database provides a cradle-to-grave accounting of the energy and material flows into and out of the environment that are associated with producing a material, component, or assembly. It's an online storeroom of data collected on commonly used materials, products, and processes.

  • FTC Guidelines for environmental marketing claims

    These guides represent administrative interpretations of laws administered by the Federal Trade Commission for the guidance of the public in conducting its affairs in conformity with legal requirements. These guides specifically address the application of Section 5 of the FTC Act to environmental advertising and marketing practices. They provide the basis for voluntary compliance with such laws by members of industry.

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