Green marketing

Advice and commercial examples of strategies brand owners can employ to capitalize on their use of sustainable packaging.

Articles

Frito-Lay keeps chipping away for a better snack bag
Package | Posted August 22, 2010 | See 4 comments
Building a better box through minerals
Feature | Posted July 15, 2010 | See 2 comments
'Environmental Facts' box details green properties of household paper products
Package | Posted June 30, 2010 | Post first comment
Package appropriateness and green expectations
Feature | Posted June 25, 2010 | Post first comment
Brand owners must tap into regional environmental concerns, survey shows
News | Posted June 9, 2010 | Post first comment
AT&T wireless accessory pack wins AmeriStar Award
Package | Posted May 12, 2010 | Post first comment
U.K. research shows interest in carbon labels by consumers
News | Posted January 14, 2010 | Post first comment
T. Marzetti receives 2009 John Muir Business Conservation Award
News | Posted December 17, 2009 | Post first comment
DuPont announces call for entries for 22nd annual competition
News | Posted November 23, 2009 | See 1 comment
Package is perfect for pure water brand
Package | Posted November 10, 2009 | Post first comment

Related Supplier News

The U.S. Life-Cycle Inventory (LCI) Database
The National Renewable Energy Laboratory (NREL) and its partners created the U.S. Life-Cycle Inventory (LCI) Database to help life-cycle assessment (LCA) experts answer their questions about environmental impact. This database provides a cradle-to-grave accounting of the energy and material flows into and out of the environment that are associated with producing a material, component, or assembly. It's an online storeroom of data collected on commonly used materials, products, and processes.
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FTC Guidelines for environmental marketing claims
These guides represent administrative interpretations of laws administered by the Federal Trade Commission for the guidance of the public in conducting its affairs in conformity with legal requirements. These guides specifically address the application of Section 5 of the FTC Act to environmental advertising and marketing practices. They provide the basis for voluntary compliance with such laws by members of industry.
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Sustainability claims reviewed for accuracy

All advertisements and sponsored links on this Web site have been reviewed against the Greener Package Guidelines regarding the accuracy, merit and truthfulness of their environmental claims. Our advertisers have either made their supporting documentation available on their Web sites or will gladly supply you with the relevant data upon request.