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The Straw Man

Recently I was eating lunch at a McDonalds in Hong Kong (don’t judge, I ate plenty of authentic Chinese and Cantonese food during my trip!) and a sign near the cash register caught my attention. Strategically placed on top of the straw dispenser, it read “Say NO to straws. Save the environment!” Honestly, it stunned me for a minute. Reluctantly, I took a straw, but the bluntness of the message and being forced to acknowledge this issue before making a decision was amazing. I had never considered the environmental impact of straws before- I suppose I had lumped it in with the rest of food packaging that is unfortunate but required for safety and convenience. Straws, however, are certainly more of a luxury, and one could argue they’re simply an accessory born from poor drink packaging.
Launching a no-straw campaign in the United States would be challenging. McDonalds or Burger King or any other major fast food company would be unlikely to admit how many tons of straws they sell each year, but advertising this tidbit would be the single biggest reason to convince Americans that a change is needed. Imagine a world where McDonalds redesigned soda cups to have a lid you could pull open and drink through. Imagine America accepting that style of drinking as “normal” and perceiving those drinking with a straw as wasteful. Certainly drinks sold at the drive-through window should have straws for safety while driving, but those in the main dining rooms should have to request it. Imagine if Burger King offered plastic cups for in-restaurant diners that they reused to reduce waste. Some may argue the energy savings between washing reusable cups and manufacturing new disposable cups, but shifting a paradigm often requires short-term losses for long-term gains.
I looked around the Hong Kong McDonalds and saw most patrons using a straw. I was disappointed, only because the message and effort had been put forth but still largely ignored. With the fierce competition in the U.S. among fast food restaurants, it may be unlikely to see paradigm shifts in food packaging soon, but with full disclosure of the issue and a “let’s work together to fix this” mantra, perhaps some improvements can be made to reduce the environment impact of eating. Until then, the straw man will continue live on.

Comments: 3

Nice that the sign gave you pause. Would have been nicer if you hadn't gone ahead and taken a straw anyway.

Actually, that straws are an environmental issue is a new one for me, thanks Scott. Not sure what you ate at the McDonald's in Hong Kong, but generally speaking, the food (derived from animal agriculture) that McDonald's serves up is far more devastating to the environment than any of the packaging... It's just taboo to talk about it. That straw you took was pretty meaningless in comparison.

Since many decades PP drinking straws are being produced and have a negative impact of the environment. The technological development of biodegradable technology has successfully occured, but it faces obstruction caused by it's higher price range. Because drinking straws just fulfill a technical function, with total lack of a commercial advantage for it's buyers, the response of the market is not making the progress needed as desired. Nowadays straws excist that disintegrate within a year till 2,5 year (dependable on the climate and circumstances), without having a negative impact on the environment doing so.

My patent offer the solution, in creating the willingness by the market to purchase drinking straws at a higher price range (biodegradable straws with marketing label) caused by the USP-aspect of generating publicity value for customers. This product will serve the interests of: Our environment, the bio-degradable plastic industry (oil industry providing the granules), the manufacturers of drinking straws, their customers, the marketing industry and last but not least the beverage industry.

I hereby kindly ask you to consider a buy-out of my patents, regarding drinking straws and other related products for the beverage-industry. Since the market is changing rapidly, I am convinced this adjustment will offer the industry the price-justification for bio-degradable straws in combination with the desired marketing opportunities for your customers.

For more information, please visit my website for information about the product specifics and the international status of the Intellectual Property (www.mediastraw.com).

Best,

Adriaan de Kuijper

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