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The Straw Man

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Recently I was eating lunch at a McDonalds in Hong Kong (don’t judge, I ate plenty of authentic Chinese and Cantonese food during my trip!) and a sign near the cash register caught my attention. Strategically placed on top of the straw dispenser, it read “Say NO to straws. Save the environment!” Honestly, it stunned me for a minute. Reluctantly, I took a straw, but the bluntness of the message and being forced to acknowledge this issue before making a decision was amazing.

Nice that the sign gave you pause. Would have been nicer if you hadn't gone ahead and taken a straw anyway.

Actually, that straws are an environmental issue is a new one for me, thanks Scott. Not sure what you ate at the McDonald's in Hong Kong, but generally speaking, the food (derived from animal agriculture) that McDonald's serves up is far more devastating to the environment than any of the packaging... It's just taboo to talk about it. That straw you took was pretty meaningless in comparison.

Since many decades PP drinking straws are being produced and have a negative impact of the environment. The technological development of biodegradable technology has successfully occured, but it faces obstruction caused by it's higher price range. Because drinking straws just fulfill a technical function, with total lack of a commercial advantage for it's buyers, the response of the market is not making the progress needed as desired. Nowadays straws excist that disintegrate within a year till 2,5 year (dependable on the climate and circumstances), without having a negative impact on the environment doing so.

My patent offer the solution, in creating the willingness by the market to purchase drinking straws at a higher price range (biodegradable straws with marketing label) caused by the USP-aspect of generating publicity value for customers. This product will serve the interests of: Our environment, the bio-degradable plastic industry (oil industry providing the granules), the manufacturers of drinking straws, their customers, the marketing industry and last but not least the beverage industry.

I hereby kindly ask you to consider a buy-out of my patents, regarding drinking straws and other related products for the beverage-industry. Since the market is changing rapidly, I am convinced this adjustment will offer the industry the price-justification for bio-degradable straws in combination with the desired marketing opportunities for your customers.

For more information, please visit my website for information about the product specifics and the international status of the Intellectual Property (www.mediastraw.com).

Best,

Adriaan de Kuijper

The wastage impact involved within these multinational companies is quite ridiculous - something like this could change the whole idea of wastage, including those who use disposable cups. Will certainly be interesting to see the developments.

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External Resources for Sustainability Projects

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With the growing popularity of sustainable packaging, a number of new resources have emerged that can greatly increase the chances of project success.

In a recent commentary published in Packaging World Magazine (August 2009, page 80), Brian F. Wagner, a Partner at PTIS Global, discussed using external resources for packaging projects. Concerning out-sourcing, he wrote that the use of “consultants, suppliers, universities, and independent research institutes is probably the most common form of leveraging external resources.”

Scott - so glad to see you steering people toward the LinkedIn groups (many discussions about sustainability there) and JoAnn Hines, who is truly a packaging person's dream connection. She knows everyone and can help you find the right people to move your packaging project in the right direction.
Thanks!

I agree with Elaine. I know JoAnn Hines personally and she's tops. I am honored to be one of the experts at PackagingLaunch.com. LinkedIn is a fabulous tool for professionals of all kinds too.

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Quantifying Green Packaging

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Suppose you’re working on a sustainability project for your company and you have some great ideas- right-sizing your master carton to save 5% in corrugate; using 10% post-consumer recycled content in corrugate inserts; or making the switch to unbleached from bleached corrugate. But to get time and resources for the project, you must show the deliverables, the end results, the quantifiable goal, and it must be in terms meaningful to upper management. How can you do this, without conducting hours of research and complex stoichiometric calculations?

In addition to the calculators discussed in this post, the Sustainable Packaging Coalition (SPC) recently launched the COMPASS tool for package designers to compare the sustainability of different packaging systems. SPC also just released its
Indicators and Metrics Project (Metrics Project) with the primary purpose to develop guidelines for measuring the sustainability of packaging and packaging systems. The guidelines comprise a core set of performance indicators and metrics to help members of a packaging supply chain track and gauge their performance against the key elements of the SPC “Definition of Sustainable Packaging.” The Metrics are now available to SPC members.
Lisa

I came across this free packaging assessment tool when working on my Masters Thesis project. I watched the pod cast but haven't actually tried out the tool yet. Thought I'd pass it along in case anyone wanted to check it out.

http://www.envirowise.gov.uk/uk/Topics-and-Issues/Packaging/Packaging-to...

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A Greener Cold Chain, One Box At A Time

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When thinking about sustainable packaging, one of the worst areas is temperature-assurance packaging. It’s not the fault of the major players in the “cold chain” arena, but is just the by-product of a paradigm based around bulky insulation and heavy phase-change materials. Cold chain packaging, generally used to ship temperature-sensitive pharmaceuticals or biopharmaceuticals, often consists of EPS or PUR containers with gel packs (basically water-filled PE bags).

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