Article Tools

Print | Email | Bookmark and Share

Source Reduction. Has it gone too far?

I am a huge believer in source reduction. For eco-conscious folks, it’s the first R (REDUCE) and through source reduction I have delivered large eco-benefits and millions of dollars in costs savings.

But are more and more CPG companies forgetting the importance of design in their quest for source reduction savings? Behold exhibit A, the Kraft YES Pack.

Savings wise it yields significant environmental benefits – it required 50 percent less energy during production, uses 60 percent less plastic and reduces CO2 emissions by 70 percent.

All very, very impressive but my question is… does this packaging work from a user experience standpoint? Do we all (or enough consumers) want to use and experience our salad dressing in bag form, like the large bags of free ketchup in fast food restaurants that get portioned out a squeeze or pour at a time?

Has anyone else seen examples of source reduction going too far or potentially having a negative impact on brand value?

* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.

Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.

Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies


New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues


Automation Strategies

Machine automation

New Machines

New packaging machines

On The Edge Blog

Workforce Development

Each newsletter ranges in frequency from once per month to a few times per month at most.