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Video: P&G uses packaging as part of social sustainability program

"Wash Away," a national television advertisement from Procter & Gamble, illustrates how the company is using its Dawn dishwashing liquid product and packaging in a cause campaign to save wildlife.

P&G's "1 bottle = $1" tagline helps simplify the program for consumers, while adorable wildlife photography on package labels draws shoppers in the dish detergent aisle to the product.

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