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Hasbro to cut the ties that bind

New sustainability commitments include eliminating all wire ties from its packaging, as well as focusing on sourcing recycled-content paper.

Hasbro.jpgHasbro, Inc. has announced that it will be taking a number of steps in the coming years to build upon its successes in the areas of corporate responsibility and environmental sustainability. Beginning in 2011, the company plans to eliminate all wire ties from its packaging. In addition, the company has set a goal that by 2011 at least 75% of its paper packaging will be derived from recycled material or sources that practice sustainable forest management.

By 2015, Hasbro has set a goal of 90% usage of these materials and sources for all of its paperboard packaging and in-box game content. Hasbro is also working with its core toy and game licensees to help them put similar standards in place.

To further support and ensure the success of its efforts in sustainability, Hasbro says it plans to hire a Director of Product and Packaging Sustainability, reporting directly to the Global Chief Development Officer.

Says Laura Phillips, Walmart's senior vice president of toys and seasonal merchandising, "Walmart applauds Hasbro's industry leadership position in the area of environmental sustainability, which includes its initiative to systematically reduce, and eventually replace, wire ties with sustainable and innovative materials made from paper rattan and other materials."

Hasbro president and CEO Brian Goldner says, "Hasbro's commitment to sustainability has been, and continues to be a high priority in virtually all facets of our operations. The company's ongoing focus on sustainability is critically important to Hasbro and to the consumers around the world who enjoy our brands and products. Importantly, we will be taking additional steps in the area of sustainability going forward, building upon what we have already accomplished in recent years."

The advances in sustainability announced by Hasbro reflect its ongoing corporate responsibility commitment, with a specific focus on making improvements that will promote sustainable sourcing of materials. In 2010, Hasbro significantly reduced plastic bags from its product instructions, removing some 800,000 pounds of material worldwide from the waste stream. Currently, more than 90% of solid waste generated at the company's owned and operated manufacturing facilities in Massachusetts and Ireland is recycled.

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