Winery celebrates Earth Day, marks 4.4M trees planted
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- Corporate Social Responsiblity
Trinity Oaks Wines supports the planting of enough trees to cover New York City’s Central Park 11 times.
In less than three years, Trinity Oaks Wines of St. Helena, CA, reports that it has turned its tree-planting program, One Bottle, One Tree®, into thousands of new forest acres. This Earth Day, Trinity Oaks says its’ donation will exceed 4.4 million trees planted, enough to cover New York City’s Central Park 11 times.
In partnership with the nonprofit organization Trees for the Future, Trinity Oaks helps restore tree cover to tropical landscapes throughout Africa, Asia, and Latin America. Trees planted in the tropics sequester more carbon dioxide each year than trees planted in drier climates, relates Trinity Oaks. The One Bottle, One Tree program started in July 2008 and funds a tree planting for every bottle of Trinity Oaks wine sold. The number of trees planted would cover the equivalent of San Francisco’s Golden Gate Park 10 times, the Boston Commons 200 times, and Chicago’s Millennium Park 400 times.
“We are incredibly pleased about the support we have given to planting more than 4.4 million trees, and we have no intention of stopping anytime soon,” says Tim Peters, marketing director of Trinity Oaks. “The program runs all year with absolutely no limit to the number of tree plantings we fund. We’re thrilled that our partners, clients, and wine consumers have all embraced the One Bottle, One Tree program.”
Trinity Oaks reports that consumers can help the environment while enjoying the five California varietals of Trinity Oaks wines, including Pinot Grigio, Merlot, Pinot Noir, Cabernet Sauvignon, and Chardonnay. Trinity Oaks’ bottle labels and marketing materials are made from 100% post-consumer recycled paper.
Consumers can visit the One Bottle, One Tree Web site to see the live tree-planting ticker.
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Ever since I has doing my career training period at the Trinity Oaks, about 5 years ago, they were very much involved in planting trees! Every employee even had at least one tree planted every year. It wasn't compulsory, but everyone enjoyed doing it. Either they only hired people who were into saving the planet or they just know how to make people care, but the main thing remains that every one working there really cares!
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