Surfboards to ship in compostable packaging
- Filed in:
- Protective packaging
Fully compostable mushroom-based protective packaging will be used to ship stand-up paddle surfboards from PUMA to retailers or directly to people who order them online.
Based in Herzogenaurach, Germany, PUMA has partnered with Ecovative, a company that uses mushroom technology to make a replacement for plastic foam packaging. Fungal mycelium (the equivalent of mushroom “roots”) is grown on agricultural crop waste and is molded to form this unique packaging called EcoCradle. The PUMA boards will ship from manufacturer Clear Carbon and Components in Bristol, RI, in the EcoCradle packaging. Once the boards arrive safely at their destination, the packaging can be broken up and used as mulch, composted at home, or even used as a biodegradable beach toy.
“PUMA has a mission to become the most sustainable sport lifestyle company in the world, and partnering with a company like Ecovative brings us one step closer to this goal,” says Antonio Bertone, CMO for PUMA AG. “When we [developed] the board, not only did we set out to create a one-of-a-kind paddleboard from a performance point of view, we also wanted to be mindful of the environmental impact.”
In the past, many boards were packaged with petroleum-based foam products that can be difficult to recycle. EcoCradle packaging is an environmentally responsible alternative that is renewable and biodegradable. The mycelium in the EcoCradle packaging grows around agricultural byproducts like seed husks or plant stalks to any shape. Within five to seven days, in the dark, with no watering, and no petrochemical inputs, the mycelium envelops the byproducts, binding them into a strong packaging part.
“We are thrilled to be supporting PUMA in the launch of their new paddleboard,” says Eben Bayer, Ecovative's CEO and co-founder. “They are creating high-performance products that their customers love, while also working diligently to enhance the planet by incorporating the state of the art in sustainable materials.”