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'Superfoods' company selects compostable film wrap for full product line

DrVie.jpgA Canadian company, Dr. Vie, Inc., has chosen sustainable and compostable NatureFlex™ film from Innovia Films to wrap its entire range of nutritional “superfood” products.

Based in Montréal, Québec, Dr. Vie is a family-owned business managed by a mother-and-daughter team. A family history of ill health inspired their mission to create powerful, low-allergenic superfoods that stimulate wellness, enhance a feeling of well-being, and prevent illness.

The company’s 100% all-natural products are low-glycemic and are high in antioxidants, essential omegas, and fatty acids. The product line includes a variety of pure cacao products, antioxidant-rich goji-berry and acai-berry raw chocolate bars, sports nutrition bars, and frozen desserts. Dr. Vie has recently partnered with a global team of elite sports, IronMan, and Olympic team coaches, and their products are now available worldwide online to athletes, as well as to Canadian health food, sports, wellness center, and specialty stores.

Dr. Vie individually cuts and shapes the roll of NatureFlex film to wrap each product at their factory.

According to company founder, Dr. Vie, NatureFlex is an ideal packaging choice. "Our company’s goal is to promote wellness, optimize individual performance, and protect the planet in the process,” she says. “NatureFlex is fully sustainable and aligns beautifully with our core values.”

The Dr. Vie products are wrapped in metallized NatureFlex NM, a cellulose-based film manufactured from renewable wood pulp and metallized in-house. According to Innovia, NatureFlex NM is the only metallized biodegradable film suitable for home composting because the level of metal is so small—less than 0.02%—which slows the film’s biodegradation by a matter of days but does not interfere with its biodegradability in any other way. Modified coatings ensure excellent metal laydown and adhesion, providing a very high moisture barrier with a transmission rate of less than 10g/m²/day (38˚ C, 90% RH), Innovia says. It is this high barrier that keeps the Dr. Vie products in premium condition.

NatureFlex™ films are certified to meet both the American ASTM D6400 and European EN13432 standards for compostable packaging. The wood pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). NatureFlex films typically have a renewable bio-based content of some 95% by weight of material.

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