ABC News' PLA coverage: accidental greenwash?
- Filed in:
- Bioplastics,
- Compost & Biodegrade,
- Beverage,
- Food
When ABC News’ popular morning show, Good Morning America, needed guidance in selecting new consumer packaged goods products using sustainable packaging for a segment on its show, it turned to GreenerPackage.com for advice.
The report was part of Sam Champion's “Just One Thing” series, in which Champion shares with viewers "just one thing" they can do to adopt a more environmentally friendly lifestyle. The sustainable packaging segment aired on June 18, 2009, and, while GreenerPackage.com had urged GMA to consider a range of packages, including those with recycled content and those that had been redesigned for source reduction and space optimization, the show focused primarily on packaging using polylactic acid. Among the highlights were the new 33% PLA snack bag for Frito-Lay’s SunChips snack chips (see related story) and a rigid PLA container for Noble Juice fruit juice.
Despite comprehensive background materials prepared by GP.com for the show, GMA's coverage did not accurately present PLA to consumers, who already struggle to understand the complexities of sustainable packaging.
Read the accompanying article, which links to GP.com sister publication Packaging World magazine, and see the Good Morning America video clip at “Green Your Packaging.” Let us know what you think of this latest media coverage of sustainable packaging.
* indicates an article that was submitted directly to this Web site by the supplier, and was not handled by the Greener Package editorial staff.
Greener Package may share your contact information with our sponsors, as detailed in our Privacy Policy. Greener Package will not share your information with a sponsor whose content you have not reviewed. The members of the Advisory Board and Expert Network do not review, approve or endorse advertisements on this Web site.
Yet another source of confusion for the consumers...
Post new comment