Turn 360° campaign touts benefits of aluminum closures for wine
Guala Closures Group’s COO, Franco Bove, has announced the launch of Turn 360°, a promotional campaign developed by manufacturers of aluminum closures to enhance public awareness of the advantages of this closure form for wine. The campaign, organized through the European Aluminium Foil Association (EAFA), kicked off with the roll-out of a multilingual Web site, which provides user-friendly information about aluminum wine closures in areas such as taste and quality, sustainability and recycling, convenience, technology, cost efficiency, and design.
“Aluminum wine closures are a seal of quality not just from the viewpoint of the wine’s flavor but also from the aspects of sustainability, convenience, and cost efficiency,” explains Bove, who also chairs the EAFA Closures Group. “This is the core of the communication campaign.”
Turn 360° is designed to reach decision-makers in the wine sector globally, highlighting the progressive trend of the high-performance aluminum closure. In the last 10 years, the number of aluminum closures for wine worldwide has grown rapidly to reach nearly 4 billion in 2011.
“There is a growing awareness of the many benefits and quality-enhancing properties of the aluminum closure in the industry itself and in the marketing and product design sectors as well,” says Bove. “With the comprehensive content and conclusively presented package of facts of the ‘Aluminium Closures – Turn 360˚’ campaign, we’re laying the foundation for an objective appraisal of this closure form, one that is truly sustainable in all respects.”