Tropicana Products, Inc. has announced that the paperboard used in its juice cartons has received certification to the Sustainable Forestry Initiative (SFI, www.sfiprogram.org) fiber sourcing standard.

“Tropicana is committed to using natural resources in a responsible manner and has made sustainability a part of its mission,” says Andrew Hartshron, senior marketing manager for Tropicana. “Using the SFI fiber sourcing label on our products plays a critical role in our environmental policy and empowers our customers to make an educated environmental choice about the Tropicana products they buy.”

According to the SFI, with more than 160 million acres certified across North America, its sustainable forestry certification program is one of the largest in the world, with a standard based on principles and measures that promote responsible environmental behavior and sound forest management, including measures to protect water quality, biodiversity, wildlife habitat, species at risk, and forests with exceptional conservation value. Fiber sourcing certification means that a company has verified that at least 66% of its supply comes from an SFI-certified procurement operation.

“Demand for products from responsibly managed forests is increasing worldwide, and with today’s announcement, Tropicana joins a growing number of companies that are demonstrating their environmental commitment by using the SFI label on its products,” says SFI Inc. president and CEO Kathy Abusow. “At a time when just 10 percent of the world’s forests are independently certified, Tropicana has taken a leadership role by supporting global efforts to improve forest practices.”