A new twist for pretzel packaging: Snyder's speaks on plant-based packs
It look's like you don't have Adobe Flash Player installed. Get it now.
Vice president of marketing for Snyder’s of Hanover Claude O’Connor shares background on the development of the snack maker’s two new bioplastic-based snack packs.
Popular pretzel maker Snyder’s of Hanover has become one of the leaders when it comes to eco-friendly snack packaging. Last fall, the company introduced a Pretzel Variety Pack, with the outer bag made from renewable materials. And just in time for Earth Day, Snyder’s has scored another green victory with a multilayer snack bag for its Organic Pretzel Stick line.
In April, GreenerPackage.com managing editor Anne Marie Mohan spoke with Claude O’Connor, vice president of marketing for Snyder’s, during the Ingeo Innovation Takes Root conference in Dallas. In this resulting 13-minute podcast, O’Connor shares information on Synder’s PLA journey, as well as insight on how the company plans to market the new innovations.