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Nina Goodrich named GreenBlue executive director

Nina_Goodrich.jpgThe GreenBlue Board of Directors has appointed Nina Goodrich as executive director of the organization. Goodrich will also continue in her current role as program director for GreenBlue’s flagship project, the Sustainable Packaging Coalition (SPC).

“We are thrilled that Nina is taking on the role of executive director for GreenBlue, and we look forward to the benefits that her innovative thinking will bring to all of our programs,” says GreenBlue board chair Guy Gleysteen, a senior vice president at Time Inc.

Goodrich is an internationally recognized leader with expertise in sustainability, innovation, and organizational development. She was previously program director for PAC NEXT in Toronto, an initiative of The Packaging Association that strives toward a “world without packaging waste.” Goodrich also founded consultancy Sustainnovation Solutions to inspire industry to understand the business opportunity that sustainability offers and the role it can play in re-inventing competitive corporate strategy.

“Nina’s passion and energy make her the perfect leader for both GreenBlue and the SPC,” says Jeff Wooster of The Dow Chemical Company, who is a member of both the GreenBlue Board of Directors and the SPC Executive Committee. “We are excited about the benefits this alignment will bring to the organization.”

This appointment of Goodrich as executive director recognizes the importance of SPC within the GreenBlue family while continuing to support the broader GreenBlue mandate.
“I see this as a great opportunity to work toward the GreenBlue vision of making products more sustainable,” says Goodrich. “GreenBlue and the SPC have a shared vision to develop the sustainability strategies and tools that can mobilize industry to embed sustainable thinking into their product development processes.”

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