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GreenBlue weighs in on PwC sustainability study conclusion

Source: GreenBlue

Katherine O'Dea, Senior Fellow and Director, Advisory Services, for GreenBlue writes: "A couple of weeks ago, PricewaterhouseCoopers (PwC) released a report titled 'Sustainable Packaging, Myth or Reality.' It seems, however, the report doesn’t really debate the myth or reality question, but jumps right to the conclusion that 'sustainable packaging is dead' and is being replaced by 'efficient packaging.' How fortunate that would be for the 'business as usual' crowd if it were true. But, having worked in the sustainability field for 20 years with a good deal of focus on sustainability in packaging for the past five years, I think PwC got it wrong."

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